Wimbledon a abandonat rapid turneul de mare slem. Azi s-a aflat de ce. Aveau asigurare impotriva pandemiei si au incasat 100 milioane lire sterline. Pfoaaaa, pai sa tot ai pandemii in fiecare an la banii acestia.
Un articol din Barron ne spune ca bugetele de reclama seaca rapid. Am auzit asta si la Banciu (care se plange ca autoritatile au inchis lumea in casa si ucid economia), am observat asta si la un film la Pro TV pe care am reusit sa il vad cu foarte lungi perioade de film intrerupt de perioade foarte scurte de reclama.
Across the media landscape, advertising is disappearing, one more casualty of the global economic shutdown. New technology won’t be a savior; this is an equal-opportunity problem across print, TV, digital, radio, and outdoor advertising. Advertisers are quickly slashing or pulling budgets, canceling or reducing campaigns, zapping billions in ad dollars from media income statements, and endangering the future of media businesses regardless of form.
The reason is simple: Even the most prominent ad buyers lack reasons, and often the means, to buy ads. Global travel is on hold; for airlines, hoteliers, cruise lines, casino operators, and car-rental firms, there are no products to promote. With auto factories shut, there is little need to push cars. With movie theaters closed, there are no film trailers. And aside from grocery stores, pharmacies, and large box-store chains, most retailers are shuttered. Meanwhile, many of the small and medium-size businesses that buy online ads are struggling to stay solvent.
The reason is simple: Even the most prominent ad buyers lack reasons, and often the means, to buy ads. Global travel is on hold; for airlines, hoteliers, cruise lines, casino operators, and car-rental firms, there are no products to promote. With auto factories shut, there is little need to push cars. With movie theaters closed, there are no film trailers. And aside from grocery stores, pharmacies, and large box-store chains, most retailers are shuttered. Meanwhile, many of the small and medium-size businesses that buy online ads are struggling to stay solvent.
Deci, concluzia este ca a face sport azi este o afacere. Nu sportul in sine conteaza (Wimbledon nu a fost anulat nici in timpul razboiului), ci afacerea din spate. Trist.
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